About Us

חברי צוות עמותת 121 מנוע לשינוי חברתי

Why 121 – Engine for Social Change?

Many people care about this issue, and a great number of civic society organizations are doing terrific work to bring attention to the widening social gaps. However, most do not engage in direct advocacy, and lack the capacity to translate their knowledge into actual policy change. There is a strong need for an organization that connects the various activists and groups working on socioeconomic issues, and present their consensus to policy makers. 121 is the first organization in Israel whose core competency is policy advocacy on social and economic issues.

We believe that solid professional expertise and experience form the bedrock of effective advocacy. Israel today lacks professional advocates for the public who are focused on social issues such as health, employment and education. We fill this void, working professionally with grassroots partners to formulate concrete proposals, promote them through direct advocacy with legislators and regulators, and apply pressure so that actual change occurs.  

Our organization’s name, 121, refers to the influence Israeli citizens can have on the government through our work as the “121st“ member of Israel’s parliament, the Knesset.

How will we succeed?

We Have The Right People

The organization is staffed by highly experienced professionals, who know how to develop policy and advocate for it with decision makers, government and Knesset, and how to run successful media campaigns.

We Represent a Very Broad Range of Israeli Society

We encompass the periphery and the center, religious Zionism, secular society, Arab citizens and the ultra-orthodox. Our leadership comes from both the political Right and Left, but we are all committed to working together for stronger public services and a more equitable society.

We are Focused and Driven

Few civil society organizations work on policy change in public services, and those that do are not equipped to translate policy into action. We focus exclusively on policy change through advocacy. We are committed for the long haul, because we know that these changes take time.

The measure of our success is effective policy change that promotes social advancement, as defined at the outset of each program (detailed below). Over time, we expect our cumulative policy changes to significantly expand the social safety net in a responsible way, increase opportunities and reduce gaps, thereby making Israel a stronger and more prosperous country.

How Do We Measure Success?

About US


רועי מאור מנהל פיתוח מדיניות

Roi Maor
Policy Director

Roi comes to 121 with over ten years of experience in social organizations, as Executive Director, Deputy Director, Board Member and Consultant. He was previously the Deputy Executive Director of Merchavim – the Institute for the Advancement of Shared Citizenship in Israel. Roi is a current board member and consultant to organizations in the fields of human rights, media, shared society and education. MA

טלי ניר מנכלית 121 מנוע לשינוי חברתי

Tali Nir
Executive Director

Tali is a social entrepreneur, jurist and journalist. She previously served as Deputy Director of the Association for Civil Rights in Israel, where she organized campaigns for significant policy change in the area of Social and Economic Rights. She also has served as assistant to the State’s Attorney, legal reporter, editor and presenter on Israel’s Channel 2 and Galei Tzahal radio. LLB, LLM, MA

שניר שפר רכז דיגיטל ושיווק

Snir Shefer
Resource Development and Digital Director

Snir is an expert in digital marketing, including building and promotion of websites and social media marketing. He has built e-commerce websites, and ran digital media campaigns for businesses and social organizations. He is currently studying for a BA in business administration, with a specialization in marketing.

ללי דרעי מנהלת שותפויות וקידום מדיניות 121 מנוע לשינוי חברתי

Laly Derai
Partnerships and Advocacy Director

Laly is a political and social activist and opinion writer. She previously managed the “Atid Yisrael” program for the absorption of immigrants from France; and was a journalist and editor in HaModia. Today she represents the Eli locality in the Mate Binyamin regional assembly; and is a board member of the Tor Hazahav movement.

Public Council

יוסף זעירא - ועדה מייעצת 121 מנוע לשינוי חברתי

Yosef Zeira

Economics Professor at the Hebrew University in Jerusalem, specializing in macroeconomics, growth and inequality, member of the Finance Ministry Advisory Board, president of the Israel Economics Association.

יוסי קוצ'יק - ועדה מייעצת 121 מנוע לשינוי חברתי

Yossi Kuchik

Chair of the Israel Direct Insurance group, Owner of Yossi Kuchik Enterprises, Management and Consulting Ltd. Former Director General of the Prime Minister's Office.

רינה מצליח - ועדה מייעצת 121 מנוע לשינוי חברתי

Rina Matsliach

Leading commentator in Israel’s news corporation, anchor of Meet the Press and the Galatz radio morning news show.

מיטל בנשק - ועדה מייעצת 121 מנוע לשינוי חברתי

Meital Benchek

Executive Director of Kedma, an activist in the Jewish Home party and social media, advocating for women’s rights and families in distress. Founder of the Halakha Feminists group.

איתן זינגר - ועדה מייעצת 121 מנוע לשינוי חברתי

Eitan Singer

CPA, CEO and co-owner of Probook, co-founder of Spacing.  Professor of Marketing at two colleges, board member of Israel’s Marketing Association.  Former CEO of Zap, Rest and Dyunon, and VP of Publicis Ariely.

במבי צורי - ועדה מייעצת 121 מנוע לשינוי חברתי

Bambi Tzuri

Strategic-regulatory consultant, specializing in health, welfare, law and education.  Board member  of the Ruth Vrobel Foundation, former Vice President of Gilad Lobbying; and parliamentary aide to MK Moshe Arens.

דוד בן גיגי - ועדה מייעצת 121 מנוע לשינוי חברתי

David Ben Gigi

Government relations consultant and entrepreneur, chairs the Jerusalem District Council of the Association of IDF Veterans with Disabilities. Former chief of staff to Deputy Minister of Transportation Hotoveli.

נסרין חדאד חאג' יחיא - ועדה מייעצת 121 מנוע לשינוי חברתי

Nasreen Hadad Haj Yehia

Head of the program for Jewish-Arab relations at the Israel Democracy Institute, completing her PHD on employment among Arab young adults in Israel, board member of the non-profit Ajeel.

שושי שטוב - ועדה מייעצת 121 מנוע לשינוי חברתי

Shoshi Shtub

Media and government relations consultant. Former marketing VP for the Kol Barama radio  station and the Haredi College in Jerusalem. Worked with Adina Bar Shalom to expand Ultra-Orthodox access to higher education.

איריס פריד מייזל - ועדה מייעצת 121 מנוע לשינוי חברתי

Iris Fried-Mayzel

CEO of Logos Communications, a media relations firm. Senior strategic consultant with a wealth of experience in leading campaigns and crisis management.

זיוה מקונן דגו - ועדה מייעצת 121 מנוע לשינוי חברתי

Ziva Mekonen Dego

Former Executive Director of the Association of Ethiopian Jews, and former project manager at the Education and Youth Division of JDC Israel.

גרניט אלמוג ברקת - ועדה מייעצת 121 מנוע לשינוי חברתי

Granit Almog-Bareket

Director of the Alumni Unit at the Mandel Foundation, chair of “Hakhlama Halomit” for supporting children with chronic diseases.