Why 121 – Engine for Social Change?
Many people care about this issue, and a great number of civic society organizations are doing terrific work to bring attention to the widening social gaps. However, most of these organizations do not engage in direct advocacy, and lack the capacity to translate their knowledge into actual policy change. There is a strong need for an organization that connects the various activists and groups working on socioeconomic issues, and that can directly, professionally, and practically promote policy change and implementation. 121 is the first organization in Israel whose core competency is policy advocacy on social and economic issues.
We believe that solid professional expertise and experience form the bedrock of effective advocacy. Israel today lacks professional advocates for the public who are focused on social issues such as health, employment and education. We fill this void, working professionally with grassroots partners to formulate concrete proposals, promote them through direct advocacy before legislators and regulators, and apply pressure so that actual change occurs. Our organization’s name, 121, refers to the influence Israeli citizens can have on the government through our work as the “121st“ member of Israel’s parliament, the Knesset.
How will we succeed?
We Have The Right People
The organization is staffed by highly experienced professionals, who know how to develop policy and advocate for it with decision makers, government and Knesset, and also how to run successful media campaigns.
We Represent A Very Broad Range Of Israeli Society
the periphery and the center, religious Zionism, secular society, Arab citizens and the ultra-orthodox. Our leadership comes from both the political Right and the political Left, but we are all committed to working together to achieve stronger public services and a more equitable society.
We Are Focused and Driven
Few civil society organizations work on policy change regarding public services, and those that do are not equipped to translate policy into action. We focus exclusively on policy change through advocacy. We are committed for the long haul, because we know that these changes take time.
The measure of our success is effective policy change that advances social advancement, as defined at the outset of each program (detailed below). Over time, we expect our cumulative policy changes will significantly expand the social safety net in a responsible way, increase opportunities and reduce gaps, thereby making Israel a stronger and more prosperous country.
How Do We Measure Success?
Roi comes to 121 with over ten years of experience in social organizations, as Executive Director, Deputy Director, Board Member and Consultant. He was previously the Deputy Executive Director of Merchavim – the Institute for the Advancement of Shared Citizenship in Israel. Roi is a current board member and consultant to organizations in the fields of human rights, media, shared society and education. MA
Tali is a social entrepreneur, jurist and journalist. She previously served as Deputy Director of the Association for Civil Rights in Israel, where she organized campaigns for significant policy change in the area of Social and Economic Rights. She also has served as assistant to the State’s Attorney, legal reporter, editor and presenter on Israel’s Channel 2 and Galei Tzahal radio. LLB, LLM, MA
Resource Development and Digital Director
Snir is an expert in digital marketing, including building and promotion of websites and social media marketing. He has built e-commerce websites, and ran digital media campaigns for businesses and social organizations. He is currently studying for a BA in business administration, with a specialization in marketing.
Partnerships and Advocacy Director
Laly is a political and social activist and opinion writer. She previously managed the “Atid Yisrael” program for the absorption of immigrants from France; and was a journalist and editor in HaModia. Today she represents the Eli locality in the Mate Binyamin regional assembly; and is a board member of the Tor Hazahav movement.
Economics Professor at the Hebrew University in Jerusalem, specializing in macroeconomics, growth and inequality, member of the Finance Ministry Advisory Board, president of the Israel Economics Association.
Chair of the Israel Direct Insurance group, Owner of Yossi Kuchik Enterprises, Management and Consulting Ltd. Former Director General of the Prime Minister's Office.
Leading commentator in Israel’s news corporation, anchor of Meet the Press and the Galatz radio morning news show.
Executive Director of Kedma, an activist in the Jewish Home party and social media, advocating for women’s rights and families in distress. Founder of the Halakha Feminists group.
CPA, CEO and co-owner of Probook, co-founder of Spacing. Professor of Marketing at two colleges, board member of Israel’s Marketing Association. Former CEO of Zap, Rest and Dyunon, and VP of Publicis Ariely.
Strategic-regulatory consultant, specializing in health, welfare, law and education. Board member of the Ruth Vrobel Foundation, former Vice President of Gilad Lobbying; and parliamentary aide to MK Moshe Arens.
David Ben Gigi
Government relations consultant and entrepreneur, chairs the Jerusalem District Council of the Association of IDF Veterans with Disabilities. Former chief of staff to Deputy Minister of Transportation Hotoveli.
Nasreen Hadad Haj Yehia
Head of the program for Jewish-Arab relations at the Israel Democracy Institute, completing her PHD on employment among Arab young adults in Israel, board member of the non-profit Ajeel.
Media and government relations consultant. Former marketing VP for the Kol Barama radio station and the Haredi College in Jerusalem. Worked with Adina Bar Shalom to expand Ultra-Orthodox access to higher education.
CEO of Logos Communications, a media relations firm. Senior strategic consultant with a wealth of experience in leading campaigns and crisis management.
Ziva Mekonen Dego
Former Executive Director of the Association of Ethiopian Jews, and former project manager at the Education and Youth Division of JDC Israel.
Director of the Alumni Unit at the Mandel Foundation, chair of “Hakhlama Halomit” for supporting children with chronic diseases.