Meet Our People

Get to Know Us

Our team consists of professionals with expertise and experience in policy research and analysis, advocacy, and campaigning. They’re supported by the experts on our public council, who generously donate their vast skills, knowledge, and experience to enhance our impact.


רועי מאור מנהל פיתוח מדיניות

Roi Maor
Policy Director

Prior to 121, Roi worked for more than a decade in different social change organizations in Israel, including serving as the Deputy Director of Merchavim – the Institute for the Advancement of Shared Citizenship in Israel. Roi is a current board member and consultant to diverse organizations in the fields of human rights, media, shared society and education. He holds an MA in History.

טלי ניר מנכלית 121 מנוע לשינוי חברתי

Tali Nir
Executive Director

Tali is a social entrepreneur, lawyer,and journalist. She previously served as Deputy Director of the Association for Civil Rights in Israel (ACRI), Israel’s foremost human rights organization, where she led many successful campaigns in the field of social and economic rights. Tali previously served as a Legal Assistant at the State Attorney’s Office, and as a legal reporter, editor and presenter on Israel’s primetime Channel 2 News and Galei Tzahal radio. She holds an LLB from the Hebrew University of Jerusalem, and a European Masters in Law and Economics and a Masters in International Public Law, with honors, from the University of Amsterdam.

Liat Eilam
Partnerships Director

Liat is a social activist with more than two decades’ experience in informal education. Over the years, she has established and directed numerous informal educational frameworks for youth alongside other social initiatives. Prior to joining 121, Liat managed the youth municipal center of Herzliya, and directed youth and volunteer programs at the Kfar Saba municipality. She holds a BA in Criminology and a Teaching Certificate in Special Education.

Yekutiel Meshi
Director of Policy Advancement

Former advisor to the Deputy Ministers of the Ministry of Labor and Welfare, Ministry of Interior and Development of the Negev and Galil. Yekutiel served as the head of a college for psychotherapy at the Magid Institute of the Hebrew University of Jerusalem, aimed at the Ultra-Orthodox sector, and worked for 25 years as a journalist in the fields of economics, social welfare, and handling public inquiries at Galat”z (Galei Tzahal), Channel 1 and the radio station "Kol Barama". Yekutiel holds a Bachelor's degree in Education.

Snir Shefer
Resource Development and Digital Director

Snir is an expert in website development and digital marketing. He has built e-commerce websites and run effective social media campaigns for businesses and social organizations throughout Israel. He holds a BA in Business Administration, with a specialization in Marketing.

Shira Lorentz Reiner
Director of Activist Communities

As a social activist, Shira previously ran an organization that supported girls serving as lone National Service recruits, and has also served as a parliamentary advisor to two Members of Knesset. Shira holds a Bachelor's degree in Education, in addition to a teaching certificate and a Master's degree in Business Administration.

Meital Shoshan
Graphic designer and Illustrator

Owner of SoBetty Studio in Tel Aviv since 2009, focusing on design and illustration for nonprofit organizations, environmental projects and corporate clients.

Public Council

יוסף זעירא - ועדה מייעצת 121 מנוע לשינוי חברתי

Yosef Zeira

Economics Professor at the Hebrew University in Jerusalem, specializing in macroeconomics, growth and inequality. He is also a member of the Finance Ministry Advisory Board and serves as President of the Israel Economics Association.

יוסי קוצ'יק - ועדה מייעצת 121 מנוע לשינוי חברתי

Yossi Kuchik

Chair of the Israel Direct Insurance group, owner of Yossi Kuchik Enterprises, Management and Consulting Ltd. Former Director General of the Prime Minister's Office.

רינה מצליח - ועדה מייעצת 121 מנוע לשינוי חברתי

Rina Matzliach

Leading commentator for Israel’s Channel 2 News, presenter for the “Meet the Press” program on Channel 2, and the “What’s the Hurry?” show on Galei Tzahel Radio. She holds an MA in Communications and is a recipient of the Lifetime Achievement Award from the Israel Journalists Association.

מיטל בנשק - ועדה מייעצת 121 מנוע לשינוי חברתי

Meital Bonchek

Vice President of the Briah Fund that promotes women’s rights in health care, a political and social activist for the new Right focusing on advancing women and disadvantaged populations. She lives in Maale Adumim.

איתן זינגר - ועדה מייעצת 121 מנוע לשינוי חברתי

Eitan Singer

CPA, CEO and co-owner of Probook, co-founder of Spacing. Professor of Marketing at two colleges, and board member of Israel’s Marketing Association. Former CEO of Zap, Rest and Dyunon, and VP of Publicis Ariely.

במבי צורי - ועדה מייעצת 121 מנוע לשינוי חברתי

Bambi Tzuri

Strategic-regulatory consultant, specializing in health, welfare, law and education. Board member of the Ruth Vrobel Foundation, former Vice President of Gilad Lobbying, and parliamentary aide to MK Moshe Arens.

דוד בן גיגי - ועדה מייעצת 121 מנוע לשינוי חברתי

David Ben Gigi

Government relations consultant and entrepreneur, Chair of the Jerusalem District Council of the Association of IDF Veterans with Disabilities. Former Chief of Staff to Deputy Minister of Transportation, Tzippi Hotovely.

נסרין חדאד חאג' יחיא - ועדה מייעצת 121 מנוע לשינוי חברתי

Nasreen Hadad Haj Yehia

Head of the program for Jewish-Arab relations at the Israel Democracy Institute, completing her PHD on employment among Arab young adults in Israel, board member of the non-profit Ajeel. She lives in Taybeh.

שושי שטוב - ועדה מייעצת 121 מנוע לשינוי חברתי

Shoshi Shtub

Media and government relations consultant. Former Marketing VP for the Kol Barama radio station and the Haredi College in Jerusalem. Worked with Adina Bar Shalom to expand Ultra-Orthodox access to higher education.

איריס פריד מייזל - ועדה מייעצת 121 מנוע לשינוי חברתי

Iris Fried-Mayzel

CEO of Logos Communications, a media relations firm. Senior strategic consultant with a wealth of experience in leading campaigns and crisis management.

הרב דר רפי פוירשטיין

Rabbi Rafi Feuerstein

President of The Feuerstein Institute. Rabbi of the National Religious community in Jerusalem’s Har Nof neighborhood. Co-Chair of Tzohar – an organization that seeks to strengthen a shared Jewish identity across Israeli society. Rabbi Feuerstein holds a BA in Psychology and Philosophy from the Hebrew University, Jerusalem and an MA from the University of Paris 8 in France.

גרניט אלמוג ברקת - ועדה מייעצת 121 מנוע לשינוי חברתי

Granit Almog-Bareket

Director of the Alumni Unit at the Mandel Foundation, Chair of “Hakhlama Halomit” thatsupports children with chronic disease.

Lior Finkel-Perl

Executive Director at Committed to Give. Selected for Israel’s Leading business news, Globes 40 under 40 in 2020, for outstanding contribution to Israel’s civil society: “Where other see crisis, Finkel-Perl sees – opportunity. With the outbreak of the Covid-19 pandemic, while thousands of NGOs faced financial crisis, Finkel-Perl spearheaded the civil society’s ‘operation room’ that served as a trusted communication channel between NGOs and the Israeli government. Thanks to her leadership, the fight for government funding for NGOs in crisis, concluded in a 300 million NIS allocation, enabling a continuous provision of services”.

Ilan Karwan

Senior manager at Intel Israel with extensive experience in information systems, systems engineering, and global management. He has a BA in Computer Science and an MA in Business Administration from the Hebrew University of Jerusalem. He lives in Modiin.